ECF Farm touts many environmentally-friendly practices and has long-term goals to make them even greener. A direct supply chain, from farm to Berlin grocery stores, allows them to reduce the amount of packaging needed for transport because plants don't need to be watered en-route. And as with any local farm, food miles are minimal. At the farm, they installed a water catchment system to collect rainwater for their system. Eventually, they plan to shift from plastic to biodegradable plant sleeves.4. Hyperlocal is in vogue
Their direct supply chain, from seed to grocery store, especially resonates with consumers in Berlin where 'made in Berlin' is a pervasive trend in everything from fashion to music to Michelin-starred restaurants
. Retailers sell out of their basil regularly because more and more people are looking for local, traceable food-- even though their product is not labeled 'organic' and costs more than conventionally-grown basil. The shorter distance in food miles also gives their basil an advantage when it comes to looks and freshness. Moreover, the bright packaging highlights that it's grown in the city. As the farm is open to the public and has received a fair amount of press throughout the years, it is safe to say that their brand presence is widespread in the city.